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Jason Dorfman is a Consumer-Packaged Goods Executive and Entrepreneur.

Mr. Dorfman has spent the better part of the last two decades working with some of the most disruptive, recognizable, and successful emerging and established brands within the Health and Wellness, Better for You, Beverage, Diet, Sports Nutrition, and Lifestyle spaces: Many of whom made successful exits and redefined their respective categories.

Jason is the Chief Business Officer of Betterbrand Inc, the Co-Founder of Keto Krisp by CanDo and the Founder of the W Supplements Company. Mr. Dorfman is an active volunteer with the Laguna Beach Unified School District, Be the Match, and the Orange County Leukemia and Lymphoma Society, where he served for several years on the organization’s Executive Leadership Team.

Jason completed his undergraduate studies at Kent State University. He holds post-grad certificates from Cornell University, Dartmouth College and Tulane University, and earned his master’s degree from the Werner Institute at Creighton University.

He and his family reside in Orange County, California.